This photoshoot for Ptex Group under the leadership of Meny Hoffman was especially fun to work on. We went abstract to portray the company's 7 ethos such as 'expert listeners' and 'true courage' while using the company's four colors as our constraints. Working with photographer Tim Hutto was a real pleasure! Everthing was possible and then taken up a notch — even if it meant spraypainting walking teeth and hanging an ear from fishwire. See this post for #bts.
Creative Director: Motty Landau // Art Director: Mushky Ginsburg // Photographer: Tim Hutto
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8276e41992e478827a979ea1673b3c7e/992e1e99-9405-4214-be17-de93470c5a05_rw_1200.png?h=c0c0b6d09b11d7b5dc290d113157062f)
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True Courage. Yes this tea pot was actually shattered and then glued back together inspired by the Japanese art of Kintsugi.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8276e41992e478827a979ea1673b3c7e/50fccfe0-2586-4a36-a71f-5b42acfe6d1f_rw_1920.jpg?h=eeaa0f6c72bfb107e288400142e74082)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8276e41992e478827a979ea1673b3c7e/8e6f435d-9259-455d-b191-11fc21704dbf_rw_1200.jpg?h=a0c5d203fc742a46f8849f1b2155404e)
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Tangible Results. No that cake isn't real. Yes it got me too :)
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Ethos book printed with Spot UV on the cover to highlight that dripping X 😋