Mixing typefaces, handlettering the logo and having a vector artist bring it to life, developing Tuvia the baker as a mascot (using the age old technique of legit etching), building the rich brand story, dreaming up a photoshoot and seeing it actually happen with an awesome team lead by creative director Motty Landau — not sure which part was my fave but I'm grateful to have worked on developing the Schreiber's brand, babka cake and all.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8276e41992e478827a979ea1673b3c7e/aeac4e95-c8a5-4e83-bb1d-c563f8c36081_rw_3840.jpg?h=cad025e5179613423ac2a91e344e7623)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8276e41992e478827a979ea1673b3c7e/f1eb1115-5771-4e4f-a4b1-f41ee0b40dc0_rw_1920.jpg?h=1135680f68b48aa92404156951893866)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8276e41992e478827a979ea1673b3c7e/f5a695ca-13cc-4eab-a94c-2a0a6df0f6c1_rw_1920.jpg?h=28c4f9340ba39e0a2311e4a2831e271c)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8276e41992e478827a979ea1673b3c7e/1423e82d-1e13-464a-ae5b-6bc6e6783676_rw_1920.jpg?h=2eb2ce35e7b86b3f437949541f4c32fe)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/8276e41992e478827a979ea1673b3c7e/dec087a7-79f8-4b20-a8ce-d400fd96e50f_rw_1920.jpg?h=614775312b6e4b9d70e42d85becd6591)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8276e41992e478827a979ea1673b3c7e/eb4ccad7-91f6-4239-8765-8452544ba873_rw_1920.jpg?h=3de8000ecbb515663fd6951f2c7f0d77)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8276e41992e478827a979ea1673b3c7e/45dd53ee-8b22-4ea8-9e6c-8ee18bd92347_rw_3840.jpg?h=b6ee8d871c9d1c59c0030bde242f94b1)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8276e41992e478827a979ea1673b3c7e/a2046b21-4089-4c26-8c86-9bd77f9e028c_rw_3840.jpg?h=a3265b64f5526d1fda9824fd66aa0503)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8276e41992e478827a979ea1673b3c7e/acda8516-2f98-40da-9da4-987c6f8685e0_rw_3840.jpg?h=f2cce1537034f41e0f360a62b3891382)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/8276e41992e478827a979ea1673b3c7e/6bdd6bb4-a14d-4aac-a693-8a09cd0c5288_rw_3840.jpg?h=a789f7f651faf9a5499ece13e02bb373)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8276e41992e478827a979ea1673b3c7e/a7c23eab-b65e-4aa2-a630-1762ca9c8ae6_rw_3840.jpg?h=5e5372c90b6bbc5ab640548706730a6d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8276e41992e478827a979ea1673b3c7e/0731706f-6576-4a95-8144-964830ac4389_rw_3840.jpg?h=d3f218694a1c6f0046b770a66daa0055)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/8276e41992e478827a979ea1673b3c7e/6c91c181-4295-4439-b29e-e96f8b9a4c50_rw_1920.jpg?h=519b2a1745abc364771336e9a98b34b8)
Agency: Ptex Group
Creative Director: Motty Landau
Art Direction: Mushky Ginsburg
Photography: Irina Smirnova
Food Stylist: Jill Keller
Prop Stylist: @brooke_deonarine