Mixing typefaces, handlettering the logo and having a vector artist bring it to life, developing Tuvia the baker as a mascot (using the age old technique of legit etching), building the rich brand story, dreaming up a photoshoot and seeing it actually happen with an awesome team lead by creative director Motty Landau — not sure which part was my fave but I'm grateful to have worked on developing the Schreiber's brand, babka cake and all.
Agency: Ptex Group
Creative Director: Motty Landau
Art Direction: Mushky Ginsburg
Photography: Irina Smirnova
Food Stylist: Jill Keller
Prop Stylist: @brooke_deonarine
